Meet

Sera J Wright

Photographer, Content Creator.

Photographer, content creator.

 

About Sera J Wright.

Sera J Wright is an award-winning Australian travel, lifestyle and destination photographer and content creator, based between her farm in regional Tenterfield and her studio in Byron Bay. With more than 15 years of experience in the tourism and creative industries, she has worked across over 100 campaigns throughout Australia and internationally.

Sera specialises in destination photography and place-based storytelling, creating imagery that captures the atmosphere, character and lived experience of a location. Her work spans landscapes, lifestyle, adventure, accommodation, food and regional experiences, with a strong focus on authenticity, emotion and visual longevity.

Having grown up and worked extensively in regional Australia, Sera brings a genuine understanding of rural and regional destinations, tourism operators and community-led storytelling. She works closely with tourism boards, brands and businesses to create thoughtful, campaign-ready content for digital, social, web and print – work that feels natural, considered and true to place, while still delivering strong performance.

Known for her professionalism, clear communication and calm, collaborative approach, Sera is a trusted creative partner for destinations and brands seeking to tell meaningful regional stories through high-quality visual content.

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See Sera’s online profile.

Our Talent

Talent Stable is home to a stable of rural and regional talent.

Holly Goodman

Content Creator, Keynote Speaker, Lifestyle, Rural

A mother of three with a passion for the land, Holly is an entrepreneur and rural and regional advocate.
Holly started her own small business from home and has since expanded her business to inspire others running rural workshops for women.

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Mandy Matthews

Agriculture, Photography, Rural

Growing up on a sheep and beef farm in the hill country of North Island, New Zealand Mandy grew a love for agricultural at a very young age and ever since she could remember she was determined that she would always have a career in agricultural.

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Adam Arndell

Agriculture, Event Hosting/MC, Keynote Speaker

Having grown up in a farming family in the New England area of NSW, Adam has always had a love for regional and rural Australia. He is a co-founder of C7EVEN – a multi-award winning, full-service marketing and communications agency.

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Katrina Myers

Agriculture, Keynote Speaker, Rural

Katrina is meditation and wellbeing educator and is a forth generation farmer and co-owner of the family run business, Barham Avocados.

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Alice Armitage

Creative, Entrepreneur, Keynote Speaker

Alice Armitage is a farmer’s daughter, with a passion for supporting grassroots initiatives and innovation happening in regional Australia and well as founding The Pandaemonium Paper.

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Mark Merrett

Agriculture, Content Creator, Entrepreneur, Keynote Speaker, Rural

Marks likes to show his values of innovation and family through these videos showing that farmers are not all “overall and straw hat” wearing old men. 

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Lyndsey Douglas

Agriculture, Event Hosting/MC, Rural

Having expertly navigated a range of prestigious emcee and hosting roles, showcasing a deep commitment to preparation and understanding of the agricultural industry, Lyndsey Douglas is well regarded talent in rural and regional Australia.

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Dr. Leigh Davidson

Agriculture, Content Creator, Lifestyle, Veterinary

Dr. Leigh Davidson is a veterinarian with over 20 years in the game! Leigh loves to help brands communicate animal health messages in a friendly informative way that ultimately provides huge value to their audiences.

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Jemma Tribe

Entrepreneur, Event Hosting/MC, Keynote Speaker, Workshops

Jemma is a Speaker, MC and panel host who uses stories, humour and practical learnings to inspire women, NFP’s and business groups.

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Kaitie Nash

Content Creator, Keynote Speaker, Rural

Meet Kaitie Nash, a resilient mother of two, who decided to leave behind the comforts of city life for her husbands family farm in the midst of a devastating drought.

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Malinda Guest

Agriculture, Keynote Speaker, Lifestyle, Mental Health, Rural

Malinda is a dedicated Clinical Psychologist with lived experience, and epitomises passion and understanding in her work. Having grown up on a rural property, she knows intimately the complexities, successes, and misconceptions of rural life.

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Kate Ivey

female founder, health and fitness, Keynote Speaker, Lifestyle, Rural

Founder and CEO of Kate Ivey Fitness and DediKate, Kate is passionate about helping women to be successful with their health and fitness, while maintaining balance. 

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Steph Schmidt

Keynote Speaker, Lifestyle, Mental Health, Rural

Steph is a Psychologist, farmer and mum of three boys.

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Kate Day

Agriculture, Entrepreneur, Keynote Speaker, Rural, Winemaker, Workshops

Kate Day is an accomplished award-winning winemaker, entrepreneur, wine educator and business owner with over 20 years’ experience in the wine industry.

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Jaimee Rogers

Keynote Speaker, Lifestyle, Mental Health, Sports

Jaimee Rogers is a former professional athlete and successful media professional with a passion for sports and building a mentally fit future.

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Emily Armstrong

Agriculture, Lifestyle, Rural

Em is the owner and founder of Saltbush Stretch – An online + physical yoga and pilates studio for women of the bush. She is passionate about supporting and connecting women through movement and mindfulness.

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Brooke Watts

Agriculture, Lifestyle, Rural

Brooke Watts is an engaged and immersive young leader in the agriculture sector. She is committed to creating opportunities for education and advancement in agriculture and is inspiring others to follow in her footsteps.

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Christie Ann Dawes

Keynote Speaker, Lifestyle, Sports

After the sudden loss of her father at the age of nine, and a car accident at the age of ten which left her a paraplegic, Newcastle based Paralympian Christie Dawes is about as tough as they come.

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Caitlin Crowley

Agriculture, Event MC, Media, Mental Health, Rural

Caitlin is an experienced journalist and accomplished MC and speaker who looks to inform, uplift and inspire audiences and help start critical conversations in rural and regional Australia.

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Samantha Longmore

Entrepreneur, Keynote Speaker, Mental Health, Rural, Sports, Workshops

Sam is a dynamic young woman who has relentlessly pushed boundaries in various aspects of life. Sam has made significant strides, advocating for accessibility and inclusivity for both women in the industry and people with disabilities.

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Karen Penfold

Agriculture, Education, Entrepreneur, Keynote Speaker, Lifestyle, Rural

Karen is the co-founder of the brand, Four Daughters Beef,  and is a passionate advocate for rural Australia. She sees the need to connect city and country with food and fibre origins.

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Ben Law

Education, Entrepreneur, Finance, Keynote Speaker, Podcast, Rural

Ben Law, ‘The Financial Bloke’ and founder of Agricoach, is a highly respected Agricultural Wealth Coach with a deep-rooted connection to the land. He has dedicated himself to empowering rural families through his Wealth & Wisdom Podcast, strategic coaching firm, and educational presentations.

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Jade Miles

Agriculture, Author, Education, Entrepreneur, Keynote Speaker, Podcast, Rural

With the bush in her bones and business in her head, Jade Miles is a poly-jobist right down to her toes (which are probably barefoot and muddy). She’s been a local food advocate and educator right across the country for the last decade. In 2020 she launched her podcast Futuresteading which now has 150 episodes spanning 10 seasons. She has also released a book with the same name and her second book ‘huddle’ is due to launch in April 2025.

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Stephanie Trethewey

Author, Education, Entrepreneur, Keynote Speaker, Lifestyle, Mental Health, Podcast, Rural

Stephanie Trethewey Founder & CEO, Motherland Stephanie Trethewey is the 2024 Australian of the Year for Tasmania. She’s a visionary leader who has transformed personal challenges into a nationwide movement to support rural mothers across Australia.

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Brenden Hall

Advocate, Keynote Speaker, Paralympian
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Sarah Secker

Advocate, Agriculture, Entrepreneur, female founder, Keynote Speaker, Rural
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Charlie Arnott

Advocate, Agriculture, Keynote Speaker, Podcast
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Megan McLoughlin

Advocate, Keynote Speaker, Motivational Speaker, Sports
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Kristie Ivone

Advocate, Education, Keynote Speaker, Social Enterprise

Founder, CEO, social entrepreneur and migration advocate, Kristie Ivone is passionate about building stronger regional communities through language, culture and connection.

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Anna Playfair-Hannay

Agriculture, Entrepreneur, Keynote Speaker

Anna is a passionate advocate for Australian agriculture and is committed to helping bridge the rural and urban divide.

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Annabelle Homer

Event Hosting/MC, Media, Podcast, Workshops

Known for her warm, practical and down-to-earth style, Annabelle works with everyone from business leaders and industry organisations to community groups, helping them communicate with confidence and connect with their audience.

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