Emily Armstrong is the founder of Saltbush Stretch, an online and physical yoga and Pilates studio created specifically for women living in rural and remote Australia.
Based in Hay, NSW, Emily is passionate about ensuring that geography is never a barrier to wellbeing, connection or community. Through movement and mindfulness, she has built a space that is inclusive, relatable and grounded in the realities of life in the bush, where flexibility, resilience and support matter just as much as physical strength.
A farmer’s wife, mum and business owner, Emily understands first‑hand the pressures faced by women balancing family, work and isolation. That lived experience underpins everything she creates, shaping Saltbush Stretch into more than a studio – it’s a community where women can move, connect and support one another, wherever they are.
Since launching Saltbush Stretch, Emily has grown the business from the ground up, expanding from a solo operation to a team of seven staff in just three years. She is currently undertaking the next stage of development at Saltbush Stretch’s physical headquarters in Hay, expanding the space to welcome even more women of the bush to come together.
Emily is also the co‑host of the Saltbush Babes podcast, a platform celebrating rural women and their stories, which now averages around 600 downloads per episode. Through her business, podcast and speaking, Emily is helping redefine what connection, wellness and leadership look like in regional Australia.
Emily is available for collaborations and speaking engagements, sharing insights on community‑building, regional entrepreneurship, women’s wellbeing and creating meaningful impact beyond the city.
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