Sarah Secker is a sixth-generation farmer, regional development leader and entrepreneur, widely recognised for her work strengthening communities across regional Australia. Based in Keith, South Australia, Sarah brings lived experience from the land alongside sharp strategic capability, working at the intersection of agriculture, community and infrastructure.
A former advertising executive turned respected regional leader, Sarah is a farm director in a progressive lucerne seed and lamb enterprise run alongside her husband Will. Deeply connected to regional Australia, she is driven by a simple, powerful belief: strong farms come from strong communities.
Sarah has led and contributed to a number of high-impact regional projects, most notably the $1.1 million redevelopment of Don Moseley Park, transforming it into a state-of-the-art, all-abilities playground and destination that has enhanced liveability, connection and local pride. Her contribution to regional South Australia has been recognised with Volunteer of the Year and Australia Day Citizen of the Year honours.
Known for her ability to connect people, ideas and action, Sarah brings a grounded, practical lens to complex regional challenges, translating local insight into solutions that drive long-term social and economic outcomes. In April 2026, Sarah launched Regional Collective, a consultancy and co-working space focused on building the people, places and partnerships regional Australia needs to grow.
A confident, media-trained speaker, Sarah is regularly engaged as a keynote speaker, panellist, MC and facilitator, sharing thought leadership and lived experience across topics including regional development, community infrastructure, women in agriculture and regional motherhood.
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